Entrepreneurs wear many hats, and with only so many hours in the day, can often miss out on opportunities to drive growth. At Argos, we provide fractional cross-functional services to help beverage operators and investors take advantage of those opportunities so their brand can reach its potential.
Chris Huels brings over 25 years of experience in the consumer packaged goods sector, including 14 years at Constellation Brands. He spent seven years building and leading the Ventures and Emerging Brands teams, guiding brand positioning, marketing, route-to-market strategy, organizational design, and financial planning. Chris has oversee
Chris Huels brings over 25 years of experience in the consumer packaged goods sector, including 14 years at Constellation Brands. He spent seven years building and leading the Ventures and Emerging Brands teams, guiding brand positioning, marketing, route-to-market strategy, organizational design, and financial planning. Chris has overseen dozens of successful brand launches and the expansion of Constellation’s Emerging Brands division, while also supporting small- to mid-size portfolio companies as a board advisor. In addition, he teaches marketing and brand strategy as an adjunct professor at the Simon Business School, University of Rochester.
Chris Badenhoop brings over a decade of experience in strategy and advisory roles, starting as an M&A consultant at PwC and later in the consumer packaged goods sector with Constellation Brands. At Constellation, he led investment strategy for the company’s venture fund, overseeing the evaluation, funding, and scaling of early-stage growt
Chris Badenhoop brings over a decade of experience in strategy and advisory roles, starting as an M&A consultant at PwC and later in the consumer packaged goods sector with Constellation Brands. At Constellation, he led investment strategy for the company’s venture fund, overseeing the evaluation, funding, and scaling of early-stage growth brands. He also spearheaded route-to-market strategies for the wine & spirits division, including guiding RFP processes and negotiating national distributor contracts. Chris has advised dozens of startup founders across beverage categories on capital raising, organizational design, financial planning, commercial execution, and supply chain strategy. He holds a Certified Public Accountant (CPA) designation in Illinois (inactive).
We help you assess your business, identifying key areas of opportunity across sales, product, distribution, operations, marketing, and financial KPIs.
So you can prioritize your valuable time, money, and resources on the areas that will have the greatest impact on your business.
We help you pinpoint the right markets, accounts, and partners, structure your sales team for growth, and set clear expectations
So you can focus your efforts on the right markets with the right tools, while setting the right expectations with investors.
We help you create a clear five-year growth model—covering distribution, volume and profit forecasts, investments, and strategic priorities.
So you can set direction, allocate resources wisely, and align expectations with investors.
We help you craft a clear brand positioning, a focused communication hierarchy, and a tactical marketing plan including strategies, tactics, and spend recommendations.
So you can stand out from the competition with a clear point of difference, focus resources, reach consumers effectively, and foster demand creation.
We help you sharpen your pitch to focus on what investors are looking for, with a tailored financial plan that includes market analysis, risk assessment, financial projections, your growth edge, and pitch materials.
So you can confidently pitch prospective investors and efficiently secure the capital needed to invest in growth.
We help you map your organization for the next 3–5 years—defining structure, roles, costs, and key skills
So you can prioritize the right roles, and support long-term growth.
We help you optimize your investment dollars by fortifying the strategy and execution of the companies in your portfolio and establishing a roadmap to exit.
So you can prioritize your time on prospective investments and shape your portfolio for the highest possible long-term return.
We help you establish and review target category theses, identify areas of focus, and determine what to evaluate in commercial operations.
So you can efficiently execute due diligence and have greater confidence in the accuracy of valuation assumptions.
We help you review the strength of your existing portfolio, including identifying key growth drivers, brands with potential, and those that may need to be deprioritized.
So you can feel confident in the strategic vision for each company and know that investment capital is being deployed in the most effective way to achieve your goals.
We help you review potential investments, identify which to pursue, assess expected returns, and pinpoint key areas to drive post-investment growth.
So you can focus on the right opportunities, set clear expectations, and work with founders to deliver results.